Monday, September 13, 2004

High-Power Spokespersons

Celebrity activism has a definite impact on bringing the message home: renewable energy works and it is available today. The benefits of green power are being promoted by a diverse range of high-profile personalities, including Dennis Weaver, Gwyneth Paltrow, Darryl Hannah, Tom Hanks, Cameron Diaz, and others. In the Wired article, Stars Power Move to Green Energy, John Gartner describes how celebrities influence the acceptance of alternative energy by what they drive, how they power their homes, and what they say to the media.